As people's living standards rise, more families are choosing to raise companion pets, exotic animals, and other creatures. Many veterinary graduates open pet hospitals or clinics in their communities, but often encounter financial losses. How can animal hospitals achieve stable revenue growth? In this article, we will summarize the success of an animal hospital in Zhejiang Province, China, which generates an average monthly revenue of 3 million RMB. We hope to provide veterinary professionals with ideas for improving service creativity, care quality, and business thinking.
Focus on High-End Surgical Services: Focus on high-end surgical services: The hospital provides sterilization services, but will not engage in low-profit group purchase activities such as sterilization for $15 to $30.
Equipment Investment: The hospital allocates an annual budget of $40,000 to $70,000 USD for equipment purchases. Over the years, they have accumulated a strong comprehensive set of treatment devices.
Night Clinic Services: They offer night consultation services across multiple specialties (ophthalmology, exotic pets, hematology, cardiology, neurology, etc.).
Individual Pet Rooms: Every pet has its own soundproof room to avoid emotional stress from hearing other animals.
Pet and Owner Companion Rooms: The hospital pioneered the idea of allowing pets and owners to stay together in a companion room during hospitalization, which provides peace of mind for both the owners and their pets.
Specialty Treatments: High-revenue services include treatments for tumors, cardiac interventions, valve closure procedures, and spinal neurosurgery.
Veterinary Expert Training and Education: The hospital invites veterinary experts for lectures, training sessions, continuing education, and overseas study opportunities, generating additional income.
Professional Aftercare Services: They provide professional pet cremation services for pets that cannot be treated, offering emotional comfort to owners.
Referral and Zoo Animal Treatments: The hospital accepts referrals and treats large animals from zoos, using high-tech equipment and a multidisciplinary team, improving equipment utilization rates.
Build a Personal Brand for Veterinarians: Veterinarians can build their personal brand by conducting educational live streams on social media, increasing their influence.
Postal Pet Treatment: For small pets like turtles or ornamental fish, the hospital accepts cases via nationwide mail. The pets are treated and then sent back to their owners, offering convenience and peace of mind.